Will Mundow – Founding Partner

As Financial Director, Will orchestrated the independent business sale of MSL (100+ employees/£10m revenue) to the Publicis Groupe. MSL subsequently grew to 200+ employees across the UK & Middle East.

As Part equity owner, he worked to CFO level, managing a finance team of 12. Key responsibilities included: optimised earnout consideration planning; acquisitions and integration; employee Incentive scheme planning and implementation; financial system implementations

Since then, Will has founded Londway, providing finance planning and management with successful startups and established companies in UK & Ireland.

Julie Bushnell – Commercial Financial Controller

Julie has over 20 years’ experience within the marcomms industry, 10 at a senior level. Julie is passionate about helping businesses achieve their goals, helping them craft their financial strategies by providing valuable insights to support decision making. Julie has played a pivotal role in helping grow and prepare businesses to acquisition and merger.

Julie has a unique blend of financial acumen, business insight and industry knowledge that she uses to build strong relationships with all departments. Julie enjoys demystifying finance for everyone and encouraging a positive finance culture.

Semira Kahsai – Financial Planning & Analysis (FP&A) Manager

Semira has over 9 years experience in financial planning, forecasting and management, and commercial reporting throughout UK & West Africa, including management of local and international finance teams (6+ employees). Semira has worked within independent agencies and media groups.

Semira has played a key role in strategic business planning, financial system implementations and employee incentive scheme planning - setup and implementation.

Lucia Hobart – Finance Assistant

Lucia has worked in the media industry for over 15 years and has extensive experience, initially working as an executive assistant and then transitioning to operations / finance.

Lucia played an integral part through an agency buyout and contributed to the successful global acquisition: collating financial information and presenting to all stakeholders; working with the IT team to integrate software systems.

Other key skills include: streamlining of operating overheads; improving efficiencies in agency process and team functions.

Bejal Bhalla – Financial Administrator

Bejal has worked in banking for almost a decade before moving to Londway.

Bejal's main mission is to maintain the integrity of Londway clients’ finances through daily transaction updates and rigorous reconciliation. Bejal bridges the gap between financial accuracy and operational efficiency by managing internal work timelines, ensuring that every Londway action is tracked, monitored, and completed according to our high standards of excellence.